7 Moments That Define Employee Experience (And Most Leaders Miss)
Think about the last time you felt seen at work. If the only thing that comes to mind is your last promotion two years ago, you’re not alone. We spend so much of our lives at work, and yet what we usually remember are the times we weren’t seen. The missed lunch invite. The email […]
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Anne
- September 23, 2025
How to Communicate Better in HR With the AIDA Model (from Job Ads to Offboarding Note)
Ever written an HR message that should’ve landed, but somehow didn’t? The policy was solid, the update important, the timing right… and still, silence. While digging through old uni stuff for blog post inspirations, I found a research paper I wrote back in 2019 during my Bachelor of Business Management. It explored how the AIDA […]
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Anne
- August 31, 2025
Is Employer Branding Really Worth It?
Yes — And Here’s Why It Pays Off Long-Term It’s the story people tell about working for you. The feeling candidates get when they browse your job ads. The reason someone applies or quietly walks away. Salary matters, but what seals the deal is whether people feel respected, supported, and like they’ll still have energy […]
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Anne
- August 5, 2025