How to Communicate Better in HR With the AIDA Model (from Job Ads to Offboarding Note)

Ever written an HR message that should’ve landed, but somehow didn’t? The policy was solid, the update important, the timing right… and still, silence. While digging through old uni stuff for blog post inspirations, I found a research paper I wrote back in 2019 during my Bachelor of Business Management. It explored how the AIDA […]